What Is Search Engine Optimization


SEO or Search Engine Optimization is an important element to any company, and it is something that company owners worldwide are seeing to it for their websites. Not only is it helpful to bring in more business now, during this economy, but it is almost essential nowadays to have a web presence simply to pull through as a business! Although SEO can be a blurred subject at first, it is still essential to school yourself about it straightaway and jump on the bandwagon now because it is an element that no business should neglect.

What is search engine optimization (SEO)?

SEO is the term used for optimizing a website so that it displays up on the search engines Google, Yahoo, Bing, when someone seeks for a keyword phrase that is related to their site. If you have a website that is a Chinese Restaurant in Curacao, you would for sure want your site to show up on top when people search for it or anything related, correct?

If your website isn’t there, then your rivals websites will surely be there, and then you can miss out on the traffic and therefore lose money. Why leave money on the table when such a Massive share of the market is searching the internet to find practically everything they want? And why hand over the targeted traffic to your competition?

There are a couple of ways to turn up on the first several pages of Google, Yahoo, etc. One of those ways is to do PPC advertising where the business owner pays Google each time somebody clicks on their sites listing. This lets them turn up on the first page (depending on how much they’re ready to spend), but it can be extraordinarily pricey and in numerous cases not profitable. Likewise, a lot of people choose not to click on the results that they recognise are “paid for” and “sponsored” advertisements.

The more desirable way to place in the search engines is to rank “organically” or naturally, without paying for any clicks and without paying a dime anytime somebody clicks on your search result. This results in a long-term stream of “laser targeted” traffic to your website (since the only visitors who discover your site are searching for something related to it) which will turn into subscribers and eventually customers. Remember: Traffic is Money!

This is accomplished by optimizing your website for distinct keyword phrases that have been proven to have a sufficient search intensity, constructing ‘in’ links to your website, formulating the proper anchor text and to be sure you have clean HTML code, etc. It will take hiring an SEO expert to come and give you a consultation as to what your web site needs and what it already has, as well as if there is anything you may be doing wrong that is penalizing your website or preventing your site from showing on Google, Yahoo, etc.

SEO is a long term investment with stunning effects and ROI’s. It is also required for any business — large or small — to invest in having a presence on the internet as well as other online marketing services including SEO, video marketing, list building, email marketing, article marketing, blogging, link building, social marketing and more. Simply look up a local SEO specialist or your town or city and ask them to give you a consultation or a basic summing up of what you require to do to your website to make it work for you and make you more revenue. By constructing your site more search engine friendly you will be guaranteeing long-term success for your business.for more information readers are advised to read SEO Agency.


Business Aspects Your Social Media Agency Should Handle

EZBeer Social Media Tips

I have come across several social media agencies within this region. One question you should be asking yourself is whether your online marketing agency adds value to your business. A social media agency is a hybrid company whose capabilities and strength range from online public relations to social media marketing. Social media marketing often enhances business development, customer service, and media planning. Social media outsourcing has evolved into a necessary component of marketing and communication for any modern business.

Like any traditional agency, a social media agency will work with customers on a project based, hourly, or retainer fee. You should identify a social media agency Melbourne that is very flexible when it comes to agreeing on the best terms with the customer. As a client, you need to have a clear vision of what you want the social media agency to execute. Here are some aspects you can outsource to the social media agency vs. your traditional agency of record.

Business Strategy

Never go for a social media agency Melbourne who doesn’t understand his strategy. There are several tactics, tools, and modern technology that traditional agencies need to remain on top. Traditional agencies are exquisite when it comes to providing direction on audience segmentation and brand voice. However, traditional agencies tend to drop the ball when it comes to keeping track on the pulse of social media heartbeat. The main reason for this is that they have several client projects to work with, and this drags them substantially. Therefore, you need to ask your agency several questions especially the set of skills they possess and the resources at their disposal. Most traditional agencies have very few staff dedicated to social media marketing. In fact, they end up hiring social media agency or freelancer in the long run

Communication management

It is not an easy task to engage your followers or family on an hourly or daily basis. You need full-time resources to research relevant marketing content, publish it, and monitor all interactions. Timely responses are imperative when it comes to communication management, and you may not have enough time for the task. It is a wise move to hire a highly experienced social media agency Melbourne to assist you in managing this aspect. They have a lot of experience and resources in the management of communities that you will not find in most traditional agencies. Community management calls for a lot of patience and nurturing. Most traditional agencies lack this component because they are majorly campaign driven.


You cannot shape the way social media engages people unless you listen to the conversations that take place around your business or brand. You can use the available social media tools to monitor the hashtags, shares, and likes for your content. You can use online generated information to develop new marketing campaigns. The agency has to use customer sentiments to come up with new keywords that work pretty well. The social media agency has to be very excellent when it comes to monitoring your online interactions.


Having gone through all this, I believe you have all it takes to select the best social media agency in Melbourne. You can search the net to gain more insight on choosing the best social media agency in your region.

Tools For Social Media Marketing


There are many tools for Social Media Marketing. The famous application in Facebook, the Facebook Check-in is another amazing source of awareness for brands that is very useful to businesses to show their significance in trending online. Dunkin’ Donuts for example has taken the big leap with their application for checking in and encourage their costumers to pay attention to them by using this application for some sort of an incentive for costumers. This application is in their page in a social network and the more a costumer “checks in” any of their stores or at least stands near their stores, they can win a 50″ Flat Screen Television!

The entire purpose of this strategy is there is no need for a person to purchase anything from Dunkin’ Donuts; they just have to be in the store or be near one. So the effect of this is that costumers will just want to be near the store and others will want to just be near the crowd and they get potential customers. This idea has given Dunkin’ Donuts a lot of traffic and loyalty from costumers. Of course, when one checks in to Dunkin’ Donuts and they bought something from the store, they can even comment about the food and services or just then having a good time and it is already free advertising. This type of marketing via word-of-mouth is proven to be very effective and very inexpensive.

There is a concept called Social Media Cards which allow people who own business to consolidate all their business information in one convenient place like a Social Media network. Social Media Sites like Twitter, YouTube or Facebook are becoming the channel for people to connect with each other via the internet. If your small time business is not yet endowed with presence in social media then you are just throwing away an amazing opportunity to make money from a lot of potential customers. A lot of people today don’t just own a single account but several in different social media networks.

Using Business Cards in Social Media

A business card in Social media is still a business a card. It should focus on your business and you. Therefore, you have to emphasize your name, company name, business address, contact information and of course your tagline for describing what your business is.

Unlike the traditional card type business card, a business card in Social Media will let you provide more information about yourself professionally and your business. This is what you call a tool for personal branding; hence, you should consider a strategy to make your presence in the web media known. Carefully selecting first the social media sites to use is a must, they should be websites that your potential costumers usually visit and you will not miss out on any business contract with them.

Inclusion of Sites that are proven to be the best in Social Media

Plenty of Social networking websites are online today. If you put all of them, then it might overwhelm any recipient you want to give it to. Having just about 4-5 Social Media accounts are enough as long as you focus your efforts on them.

Here are some good Social Media Websites for an online business card.

LinkedIn-This is a websites available primarily to professions. It will allow you to put up your educational history, work history, references and recommendations and affiliations professional.

Facebook-The largest Social media out there and the most powerful which offers a lot of opportunities for your business. It connects your business to millions of potential costumers worldwide and even networks your company to other business and companies.

Twitter– A fantastic way to update costumers about any change in the company you are running or any cool deals or special you might be offering.

Flickr-It is best to post your costumers intimate and special moments in your restaurant, for example, to allow people to view it and share it. Flickr is also one of the best ways to share portfolios of immerging photographers and get potential visibility and costumers.

YouTube-It is ranked high in all search engines. Creating videos has not yet been fully exploited but imagine the potential profit for your business if you use it as a great medium for advertising by telling people about yourself and your business.