Business Aspects Your Social Media Agency Should Handle

EZBeer Social Media Tips

I have come across several social media agencies within this region. One question you should be asking yourself is whether your online marketing agency adds value to your business. A social media agency is a hybrid company whose capabilities and strength range from online public relations to social media marketing. Social media marketing often enhances business development, customer service, and media planning. Social media outsourcing has evolved into a necessary component of marketing and communication for any modern business.

Like any traditional agency, a social media agency will work with customers on a project based, hourly, or retainer fee. You should identify a social media agency Melbourne that is very flexible when it comes to agreeing on the best terms with the customer. As a client, you need to have a clear vision of what you want the social media agency to execute. Here are some aspects you can outsource to the social media agency vs. your traditional agency of record.

Business Strategy

Never go for a social media agency Melbourne who doesn’t understand his strategy. There are several tactics, tools, and modern technology that traditional agencies need to remain on top. Traditional agencies are exquisite when it comes to providing direction on audience segmentation and brand voice. However, traditional agencies tend to drop the ball when it comes to keeping track on the pulse of social media heartbeat. The main reason for this is that they have several client projects to work with, and this drags them substantially. Therefore, you need to ask your agency several questions especially the set of skills they possess and the resources at their disposal. Most traditional agencies have very few staff dedicated to social media marketing. In fact, they end up hiring social media agency or freelancer in the long run

Communication management

It is not an easy task to engage your followers or family on an hourly or daily basis. You need full-time resources to research relevant marketing content, publish it, and monitor all interactions. Timely responses are imperative when it comes to communication management, and you may not have enough time for the task. It is a wise move to hire a highly experienced social media agency Melbourne to assist you in managing this aspect. They have a lot of experience and resources in the management of communities that you will not find in most traditional agencies. Community management calls for a lot of patience and nurturing. Most traditional agencies lack this component because they are majorly campaign driven.

Monitoring

You cannot shape the way social media engages people unless you listen to the conversations that take place around your business or brand. You can use the available social media tools to monitor the hashtags, shares, and likes for your content. You can use online generated information to develop new marketing campaigns. The agency has to use customer sentiments to come up with new keywords that work pretty well. The social media agency has to be very excellent when it comes to monitoring your online interactions.

Conclusion

Having gone through all this, I believe you have all it takes to select the best social media agency in Melbourne. You can search the net to gain more insight on choosing the best social media agency in your region.

Tools For Social Media Marketing

social-media-marketing-Dubai

There are many tools for Social Media Marketing. The famous application in Facebook, the Facebook Check-in is another amazing source of awareness for brands that is very useful to businesses to show their significance in trending online. Dunkin’ Donuts for example has taken the big leap with their application for checking in and encourage their costumers to pay attention to them by using this application for some sort of an incentive for costumers. This application is in their page in a social network and the more a costumer “checks in” any of their stores or at least stands near their stores, they can win a 50″ Flat Screen Television!

The entire purpose of this strategy is there is no need for a person to purchase anything from Dunkin’ Donuts; they just have to be in the store or be near one. So the effect of this is that costumers will just want to be near the store and others will want to just be near the crowd and they get potential customers. This idea has given Dunkin’ Donuts a lot of traffic and loyalty from costumers. Of course, when one checks in to Dunkin’ Donuts and they bought something from the store, they can even comment about the food and services or just then having a good time and it is already free advertising. This type of marketing via word-of-mouth is proven to be very effective and very inexpensive.

There is a concept called Social Media Cards which allow people who own business to consolidate all their business information in one convenient place like a Social Media network. Social Media Sites like Twitter, YouTube or Facebook are becoming the channel for people to connect with each other via the internet. If your small time business is not yet endowed with presence in social media then you are just throwing away an amazing opportunity to make money from a lot of potential customers. A lot of people today don’t just own a single account but several in different social media networks.

Using Business Cards in Social Media

A business card in Social media is still a business a card. It should focus on your business and you. Therefore, you have to emphasize your name, company name, business address, contact information and of course your tagline for describing what your business is.

Unlike the traditional card type business card, a business card in Social Media will let you provide more information about yourself professionally and your business. This is what you call a tool for personal branding; hence, you should consider a strategy to make your presence in the web media known. Carefully selecting first the social media sites to use is a must, they should be websites that your potential costumers usually visit and you will not miss out on any business contract with them.

Inclusion of Sites that are proven to be the best in Social Media

Plenty of Social networking websites are online today. If you put all of them, then it might overwhelm any recipient you want to give it to. Having just about 4-5 Social Media accounts are enough as long as you focus your efforts on them.

Here are some good Social Media Websites for an online business card.

LinkedIn-This is a websites available primarily to professions. It will allow you to put up your educational history, work history, references and recommendations and affiliations professional.

Facebook-The largest Social media out there and the most powerful which offers a lot of opportunities for your business. It connects your business to millions of potential costumers worldwide and even networks your company to other business and companies.

Twitter– A fantastic way to update costumers about any change in the company you are running or any cool deals or special you might be offering.

Flickr-It is best to post your costumers intimate and special moments in your restaurant, for example, to allow people to view it and share it. Flickr is also one of the best ways to share portfolios of immerging photographers and get potential visibility and costumers.

YouTube-It is ranked high in all search engines. Creating videos has not yet been fully exploited but imagine the potential profit for your business if you use it as a great medium for advertising by telling people about yourself and your business.