There are many tools for Social Media Marketing. The famous application in Facebook, the Facebook Check-in is another amazing source of awareness for brands that is very useful to businesses to show their significance in trending online. Dunkin’ Donuts for example has taken the big leap with their application for checking in and encourage their costumers to pay attention to them by using this application for some sort of an incentive for costumers. This application is in their page in a social network and the more a costumer “checks in” any of their stores or at least stands near their stores, they can win a 50″ Flat Screen Television!
The entire purpose of this strategy is there is no need for a person to purchase anything from Dunkin’ Donuts; they just have to be in the store or be near one. So the effect of this is that costumers will just want to be near the store and others will want to just be near the crowd and they get potential customers. This idea has given Dunkin’ Donuts a lot of traffic and loyalty from costumers. Of course, when one checks in to Dunkin’ Donuts and they bought something from the store, they can even comment about the food and services or just then having a good time and it is already free advertising. This type of marketing via word-of-mouth is proven to be very effective and very inexpensive.
There is a concept called Social Media Cards which allow people who own business to consolidate all their business information in one convenient place like a Social Media network. Social Media Sites like Twitter, YouTube or Facebook are becoming the channel for people to connect with each other via the internet. If your small time business is not yet endowed with presence in social media then you are just throwing away an amazing opportunity to make money from a lot of potential customers. A lot of people today don’t just own a single account but several in different social media networks.
Using Business Cards in Social Media
A business card in Social media is still a business a card. It should focus on your business and you. Therefore, you have to emphasize your name, company name, business address, contact information and of course your tagline for describing what your business is.
Unlike the traditional card type business card, a business card in Social Media will let you provide more information about yourself professionally and your business. This is what you call a tool for personal branding; hence, you should consider a strategy to make your presence in the web media known. Carefully selecting first the social media sites to use is a must, they should be websites that your potential costumers usually visit and you will not miss out on any business contract with them.
Inclusion of Sites that are proven to be the best in Social Media
Plenty of Social networking websites are online today. If you put all of them, then it might overwhelm any recipient you want to give it to. Having just about 4-5 Social Media accounts are enough as long as you focus your efforts on them.
Here are some good Social Media Websites for an online business card.
LinkedIn-This is a websites available primarily to professions. It will allow you to put up your educational history, work history, references and recommendations and affiliations professional.
Facebook-The largest Social media out there and the most powerful which offers a lot of opportunities for your business. It connects your business to millions of potential costumers worldwide and even networks your company to other business and companies.
Twitter– A fantastic way to update costumers about any change in the company you are running or any cool deals or special you might be offering.
Flickr-It is best to post your costumers intimate and special moments in your restaurant, for example, to allow people to view it and share it. Flickr is also one of the best ways to share portfolios of immerging photographers and get potential visibility and costumers.
YouTube-It is ranked high in all search engines. Creating videos has not yet been fully exploited but imagine the potential profit for your business if you use it as a great medium for advertising by telling people about yourself and your business.